Move over Cottagecore! The Goblincore aesthetic is here to stay… What is the Goblincore Aesthetic? Goblincore is a subculture centered on the celebration of natural elements not typically considered to be beautiful; snails, earthworms, fungus and dirt are just a few aspects commonly seen throughout. This aesthetic allows nature to bleed into every aspect of […]
Explaining Dark Academia: The Moody TikTok Aesthetic Inspired by Classic Literature
Get ready to deep dive into Dark Academia, the aesthetic known for gothic style and tweed blazers. Class is officially in session… The phrase ‘Dark Academia’ first appeared as a tag on Tumblr in 2015. The term was originally used in reference to, The Secret History (1992), by novelist Donna Tartt. The book tells the […]
8 Ways to Celebrate Yule – Happy Winter Solstice!
The 12 days of Yule are officially here! Read on to learn about the pagan traditions and simple ways to celebrate the winter solstice… The History of Yule The roots of Yule have been traced back to the germanic people of Germany and Scandinavia, it is a pagan celebration of the winter solstice. As this […]
10 Terrifying Christmas Monsters from Myth & Folklore
From Krampus to Belsnickel, this terrifying list of Christmas creatures is sure to keep naughty children in line… Christmas is a time of merriment and joy, with Santa Clause and Rudolph the Red-Nosed Reindeer leading traditional festive bedtime stories. The scariest characters usually include Scrooge with his ghost of Christmas past, or The Grinch with […]
The Whimsigothic Home Decor Trend Taking Over TikTok – Everything You Need to Know
From rich velvets to celestial trinkets, whimsigoth is the mystical home design trend sure to spread magic throughout your space… What is Whimsigothic Decor? The introduction of whimsigoth existed primarily from the late ’80s to early ’90s, appearing in pop culture through shows such as Charmed, Sabrina the Teenage Witch and Buffy the Vampire Slayer. […]
Witchcore Aesthetic – Explaining the Trend from Fashion to Decor
Forget cottagecore, this witchy trend is sure to put a spell on you… Halloween may be over but the witchcore aesthetic is here to stay! What is Witchcore Aesthetic? The term ‘witchcore’ was originally coined on TikTok, an app where many self-identifying witches congregate to share magic, stories and witchcraft inspired content. The hashtag #Witchcore […]
Samhain Festival – How to Celebrate this Pagan Tradition
Day of the Dead or Celtic New Year? Here is everything you need to know about Samhain… Usually celebrated between October 31 – November 1, Samhain is the second to last celebration in the Wiccan Wheel of the Year. As this Gaelic festival began in the northern hemisphere, it takes place at the midpoint between […]
13 Iconic Witches to Dress as this Halloween
Halloween is nearly upon us! Grab your coven and check out this selection of iconic witches… From the horrific Salem witch trials of the 1600s, to an array of fictional witches in TV and movies, there is one thing for sure – witches have captivated and fascinated us for centuries. Influential women with the power […]
Whimsigothic Aesthetic: The witchy trend taking over TikTok
With spooky season nearly upon us, it is time to talk about the witchy aesthetic taking over the wardrobes and homes of millennials and Gen Z alike. Whimsigothic is a spellbinding culmination of light and dark aesthetics, resulting in the ultimate style inspiration for those who relate to magic and mysticism. Think gothic opulence with thick […]