I have been working in print and textile design for the British high street for nearly 3 years now, so thought it was time to bring my experience in print design and sourcing to the Zine to offer up a comprehensive print forecast! Each season I will review the hottest print trends that will be coming through the following season kicking off with A/W14-15. It may only be July but in the trade the majority of the print design and fabric sourcing for the following season is already completed.
My ultimate favourite designer has to be Valentino. Season after season the house never fails to deliver utterly exquisite garments that are closer to art than clothing. This season is no exception, although if I had to criticise it I would say that overall the collection was slightly disjointed with two themes running through it that did not really tie together. For me the winners were by far the whimsical animal prints including the butterfly dress (Pre A/W14-15) which caused a storm in the industry, and the beautiful tapestry floral print and embroidery work in the most stunning magenta palette. This, along with the animal and key prints seen on the Dolce & Gabbana catwalk (probably my runner up favourite design duo) has paved the way for a trend of fun kitsch conversational prints, which started rolling the previous season with that fabulous cat coat on the Miu Miu runway, and another trend of deep magenta country heritage florals printed on metallic brocades and lurex jacquard jerseys.
These conversational animal illustration prints are going to coming through with a retro, cartoon twist. Very fun and playful to funk up the season!
Craft florals are also going to make an apperance on the high street in the form of colourful vintage-inspired embroidery prints. London based designer Temperly showcased this trend perfectly in a palette of rusty oranges and popping reds with highlights of blue and gold. Folky florals like this will always swim in and out of the high street and I am always happy to see them as they are one of my all time favourites! This season they will have an Oriental twist, as seen on the Erdem and Anna Sui runways.
Florals are popular every season and this one will be no exception. Along with the Valentino and Temperly inspired styles and palettes there will be a lot of vintage, painterly effect florals with a modern, digital spin. There is a strong nod towards pink, black and smoky charcoals being the leading palette for these types of florals. These will feature alongside photographic florals in photograph negative style palettes with ultra violet highlights.
Moving away from floral, another of the seasons top print trends sees a strong wave of geometric and miniature tile prints. These come through strong in many of the designer collections and will undoubtedly trickle down through the high street through the next few seasons. My favourite take on it was seen at Mary Katrantzou. She never fails to deliver amazing digital print work, but this season she went one step further and used embellishment to create pattern.
Large engineered geo prints were completely stunning on the Mara Hoffman runway, these are just a perfect example of how vibrant and outstanding geometric prints can be, they create a perfect statement garment which will be a must for livening up the winter wardrobe. Colour palettes vary massively with geometric but monochrome and blues are strong contenders this season, along with bright primary colours teamed with African tribal geo prints.
Tile prints are also coming through in softer palettes and smaller scales, with inspiration coming from tile work and mosaic, some with a scratchy hand-drawn feel to them.
Last but by no means least are the surface, textures and non prints that are slowly emerging, I am being asked to source and design more and more of these prints so I feel they will be here to stay through the next few seasons, not as a statement print, but as a highlight print to inject some interest into a collection.
The possibilities with these types of prints are endless, they are such versatile and fun prints to work on and lend themselves to vast colour palettes. They are a really understated print in my opinion so I am excited to see where they go over the next year.