London Fashion Week Print Summary

London Fashion Week Print Summary
07/10/2015 Smitch

LFW has been and gone for another season and as usual it didn’t disappoint. I’ve identified 6 key trends coming through from LFW that couldn’t be ignored so I’ve whizzed them up into snazzy boards for you to swoon over. Behold the botanics! Oh the botanics!


First and foremost lets get the SS staple out there. Botanics are stunning this season, and fall into two different categories, very similar to those at NYWF, botanical study and patchwork florals.

Botanical Study

This time there is an Earthy, native feel to these botanics, they’re very real and understated. Featuring Topshop Unique, Preen by Thornton Bregazzi, Versus, Erdem and Giles.

Patchwork florals

Mind boggling placements with exqusit details as seen at Mary Katrantzou and Doro Olowu.

Photo Florals

I’ve put these florals into a separate category as they are so different and unique. Large scale photographic images of florals and stems are altered with various filters and effects to create stunning modern placement prints. Seen at Giles, Calvin Klein, Daks and Christopher Raeburn.

Retro Tropics

Before I go on about tropics, I just want to mention Tata Naka. For the past few season I’ve been watching them and they are just getting better and better. This seasons, suns, moons, stars and pineapples. Just YES.

Anyway – retro, understated (except for Tata Naka) cute, hawaii style tropics are just peeping out from behind the bigger contenders! Also seen on Henry Holland and Emilia Wickstead.

Havana – Temperley London

Alice Temperley deserves her own board for this amazing print explosion. I was going to feature it in with the tropics, but it was just far too spectacular to narrow down. I always love the attention to detail and embellishment showcased at Temperley, she is fast becoming one of my go to designers when my mind is feeling a bit blank!

Bold Geometrics, Mixed tribal

There hasn’t (yet) been much Tribal/Aztec coming though this season, I am missing it, but its hinted at here with Antonio Berardi.

Jonathan Saunders takes it on with a 70s feel (which I love – long live the 70s trend). Also seen at Preen and Doro Olowu.

Abstract Splatter

The painterly abstract ‘non prints’ as they’re called in the trade are doing the rounds with an urban twist this season. Basically an explosion in a paint factory. It is great fun to create prints like this, as it is just an excuse to make a massive creative, mess. As seen on Ashish, Christopher Kane and Osman.

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