So what does this summer have in store for us I hear you cry? Well the 70s print trend is set to hit us in a tidal wave of colour! 70s, 70s and more 70s! Think crazy florals, woodblock and paisley madness, late 60s Mary Quant and Biba. Think Celia Birtwell and Ossie Clarke and that wallpaper on the inside of the airing cupboard in your Nans house. Already in love? Well duhh! I’ve been listening to Jimi Hendrix all week and I’m thoroughly convinced that I was born in the wrong era. I want to be that girl at the Rolling Stones gig in Hyde Park watching a thousand white butterflies floating across the audience. I want to be a lover at Woodstock swanning around all day in tie dye. Actually… I want to be naked! But back to the point…
70s vibes were everywhere on the catwalk for this season, my faves probably being Etro, Valentino (no surprise there), Emilio Pucci, Louis Vuitton, Saint Laurent and Dries Van Noten. How dreamy was that show where all the models sat on a grassy runway like flower children? Ahh. Etro in particular has caused a frenzy in the industry, with all the store groups featuring them on their moodboards for high summer. Festival gear to the max!
This is giving me serious summer lust. The trend is already trickling down through the highstreet and it will continue to do so for many months yet! Keep your peepers peeled for more gems like the ones below, or you can of course hunt the chazzas (charity shops), vintage shops and fairs for the real deal!
My take on the trend:
Since I work as a print designer for the high street I thought I’d give you lovely people a sneak peek at some of the projects I’m currently working on for this trend. Let me know what you think! X